Over the past few years, CoreCivic has implemented a "normalization" strategy that includes redesigning and revamping environments of CoreCivic facilities' real property without compromising the safety inherently required in correctional and detention settings. CoreCivic's evidence-based approach to normalization is aimed at easing the reentry process for returning citizens. In other words, providing environments that reflect the ways of the "free world" can help those in our care experience what CoreCivic hopes to be a less-shocking transition from a confined, structured, and secure correctional or detention environment to their unconfined communities of origin.

The trauma-informed color palette is just one strategy built into CoreCivic's normalization approach. Developed in collaboration with Guymer Bailey Architects of Australia, who leveraged their extensive expertise in trauma-informed color applications within correctional environments, this trauma-informed color palette comes with a playbook that provides a rationale behind each color choice and advice on its application in correctional and detention settings.

This color palette guides CoreCivic facilities across all regions, with colors strategically designed to match and flow with the geographical regions in which the facilities are located. For example, warmer orange and red colors are appropriate in facilities located in desert regions.

Feedback from residents who have been impacted by normalization has been overwhelmingly positive. More than 95 percent of residents among a newly painted housing unit reported that the colors around them significantly impact their mood throughout the day and night. Additionally, staff members at this polled CoreCivic facility agreed that it is now their favorite housing unit to work in, citing the enhanced atmosphere and overall positive environment.

Evidence shows that normalized settings, over traditional institutions, better prepare justice-involved individuals returning to society, increasing success across various life areas upon release. A simple color change on the walls of correctional institutions exemplifies how a thoughtful design can make a profound difference for those undergoing rehabilitation and staff who are caring for them in the process.